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Luxury automotive manufacturer Land Rover and Alfardan Premier Motor Co., the exclusive importer of Land Rover in Qatar marked the official launch of the All-New Range Rover Sport with an exclusive event at The St. Regis Doha Hotel. Recently unveiled at the New York Motor Show, the All-New Range Rover Sport is the ultimate premium sports SUV and the fastest, most agile and most responsive vehicle ever produced by Land Rover.

The event included VIPs and dignitaries, customers and Alfardan Premier Motors management team, who were treated to an exclusive unveiling of the All-New Range Rover Sport, with a chance to get up close and personal with the new, modern interpretation of Range Rover Sport that completes the three-model Range Rover portfolio.

Speaking about the launch, Rob Preston, Aftersales Director for Jaguar Land Rover MENA said: “The All-New Range Rover Sport is a vehicle that has been designed and engineered without compromise, making it the ultimate premium sports SUV.  This is a vehicle that has garnered a huge amount of attention from customers across the globe since the unveiling at the New York Motor Show just a few short months ago, and I’ve no doubt there is just as much anticipation amongst customers here in Qatar.”

Added Rabih Ataya, General Manager of Alfardan Premier Motors: “We are honoured to unveil the All-New Range Rover Sport to our distinguished customers and VIPs in Qatar. The Range Rover Sport has long been one of our most popular models here in Qatar, and we are confident that the All-New Range Rover Sport will exceed customer’s expectations when sales start later this year.”

Developed alongside the highly-acclaimed All-New Range Rover, the All-New Range Rover Sport now delivers the brand’s best-ever on-road dynamics together with class-leading, genuine Land Rover all-terrain capability. The new, technology-packed, Range Rover Sport, presents customers with a more assertive and muscular exterior, more luxurious interior and the flexibility provided by the option of occasional 5+2 seating.

Exploiting Land Rover’s breakthrough lightweight suspension design and innovative dynamic chassis technologies, the Sport’s All-New, first-in-class aluminium architecture achieves a weight saving of up to 420kg.  This transforms the vehicle’s dynamic performance, enabling it to blend agile handling with exceptional comfort, offering a unique mix of sporting luxury and a dynamic, connected driving experience.

The dynamic All-New Range Rover Sport has a bold and progressive exterior design that is assertive, powerful and muscular, hinting at the improved driving performance, and positioning the vehicle clearly between the Range Rover and the Range Rover Evoque through a clear, shared design DNA.

While it was developed alongside the Range Rover and shares some commonality with its sister vehicle, the All-New Range Rover Sport benefits from 75 percent unique parts, a significant number of which directly influence the way the new Sport looks and feels.

To maximise personalisation, customers will be offered a choice of wheel designs ranging through 19-, 20-, 21- and 22-inches in diameter including the iconic “Viper’s Nest” wheel design, now available for the first time across all Range Rover models.

At launch, customers will have a choice of three engines – two supercharged petrol engines (5.0-litre 510PS V8 and the new 3.0-litre 340PS V6) and two diesel engines (3.0-litre 292PS SDV6).  The powertrain line-up will be expanded later in this year by the addition of a high performance 4.4-litre 339PS SDV8 diesel version.

Across the range, acceleration times for the 0-60mph dash start from sub-5.0 seconds, while fuel consumption is cut by up to 24 percent – depending on model.  All petrol and diesel engines in the All-New Range Rover Sport are paired with the advanced electronically controlled ZF 8HP70 8-speed automatic gearbox.

A design benchmark in its segment, the Sport interior offers a unique blend of style and understated luxury with strong, elegant lines, top quality materials and an extra dash of sporting character.  Strong, architectural forms within the interior have been enhanced by a cleaner, purer surface treatment, beautifully executed with more luxurious soft-touch surfaces in key touch points around the cabin.

New or enhanced chassis technologies include Adaptive Dynamics featuring Continuously Variable Dampers (CVD), and on more powerful models, a dedicated Dynamic mode in the Terrain Response® 2 system for enthusiastic on-road driving.  This system is combined with twin-channel Dynamic Response active lean control, a Dynamic Active Rear Locking Differential, and Torque Vectoring by Braking, which transfers torque to the outside wheels during cornering, reducing understeer.

The new model also introduces a digital camera system which supports three driver assistance features that help deliver improved driver awareness: Lane Departure Warning, Traffic Sign Recognition and Automatic High Beam Assist.

With its greatly enhanced versatility, the All-New Range Rover Sport is destined to continue the outstanding success of its predecessor, which quickly became one of Land Rover’s most popular models following its introduction in 2005, with sales exceeding 380,000 units to date.

Designed and engineered and weather tested at Land Rover’s development centres in the UK and the Middle East, the new model will be produced in a state-of-the-art low-energy manufacturing facility at Solihull, UK.

The All-New Range Rover Sport will be available in Qatar from Alfardan Premier Motors, and will offer customers a choice of trim levels (HSE, Supercharged and Autobiography), plus new ‘Dynamic’ versions.  An extensive choice of colours, finishes and details will enable customers to create the ultimate bespoke SUV.