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Euromotors, the exclusive distributor for Land Rover in Bahrain, marked the official launch of the All-New Range Rover Sport last night with an exclusive event at the Ritz Carlton Hotel.  Unveiled at the New York Motor Show earlier this year, the All-New Range Rover Sport is the ultimate premium sports SUV and the fastest, most agile and most responsive vehicle ever produced by Land Rover.

The event included VIPs and dignitaries, customers and members of the media, who were treated to an exclusive reveal of the All-New Range Rover Sport, and had the opportunity to get up close and personal with the new, modern interpretation of Range Rover Sport that completes the three-model Range Rover portfolio.

Speaking about the launch, Robin Colgan, Managing Director for Jaguar Land Rover MENA said: “The All-New Range Rover Sport is a vehicle that has been designed and engineered without compromise, making it the ultimate premium sports SUV.  This is a vehicle that has garnered a huge amount of attention from customers across the globe since the unveiling at the New York Motor Show just a few short months ago, and I’ve no doubt there is just as much anticipation amongst customers here in Bahrain.”

Added Zayed Zayani, Euro Motors’ Managing Director: “We are honoured to unveil the All-New Range Rover Sport to our distinguished customers and VIPs in Bahrain.  The Range Rover Sport has long been one of our most popular models here in Bahrain, and we are confident that the All-New Range Rover Sport will exceed customer’s expectations when sales start on the 24^th September this year.”

Developed alongside the highly-acclaimed All-New Range Rover, the All-New Range Rover Sport now delivers the brand’s best-ever on-road dynamics together with class-leading, genuine Land Rover all-terrain capability. The new, technology-packed, Range Rover Sport, presents customers with a more assertive and muscular exterior, more luxurious interior and the flexibility provided by the option of occasional 5+2 seating.

Speaking about the arrival of the All-New Range Rover Sport to Bahrain, Anthony Raymond, Land Rover General Manager said: “I have never experienced such an exciting and dynamic new vehicle. It has all of the understated presence and luxury that you would expect from a Range Rover, but the performance and excitement that I would normally only expect to find in a sports car so absolutely the best of both worlds. It is a truly remarkable driving experience.”

With a starting price of BD 39,000, the All-New Range Rover Sport will be available in Euro Motors showroom in Sitra, and will offer customers a choice of trim levels (HSE, Supercharged and Autobiography), plus new ‘Dynamic’ versions.  An extensive choice of colours, finishes and details will enable customers to create the ultimate bespoke SUV.