UK Trade and Investment hosted the launch of the new Ranger Rover Evoque at the British High Commission in Islamabad.
British High Commissioner Adam Thomson joined business leaders, diplomats and members of the media as the UK-manufactured car was unveiled in the Pakistani capital for the first time.
UK Trade and Investment have worked with Sigma Motors as the sole distributor of Land Rover products in Pakistan. In 2002, they started local assembly of Land Rover Defender variants, with a total of 12 variants now being assembled in Pakistan.
Unveiling the car, the British High Commissioner To Pakistan Adam Thomson said: “Trade between the UK and Pakistan is an important, vibrant example of the strength and depth of our bilateral relationship.”
“Sigma Motors should be congratulated for enhancing the automobile sector here in Pakistan by introducing advanced UK technologies, such as the new Range Rover Evoque.”
Speaking at the occasion, the CEO of Stigma Motors – Col (R) Syed Zafar Uddin Ahmad said: “The all new Range Rover Evoque is one of the most exciting vehicles in a generation. Bold and sophisticated in design, it offers clever technology that is innovative, relevant and is intuitive to use. Range Rover Evoque is a quantum leap in the evolution of Range Rover and we are very excited to bring it to Pakistan.”
“Given the fact that sustainable economy is possible only by establishment of large and medium industries, Sigma Motors takes pride in making a humble contribution of creating direct or indirect job opportunities for approximately 1000 families in Pakistan. Besides ensuring self reliance in 4×4 vehicles, Sigma Motors had the invaluable opportunity of acquiring advanced technologies and bringing itself up to exacting international manufacturing standards. We take pride in being the only one to successfully assemble vehicles based on European technology and introduce the same in the automobile sector in Pakistan.”