Jaguar Land Rover MENA today announced the launch of specially created regional mobile apps to further enhance its personalised customer experience. The introduction of the free apps is a regional first for the British manufacturer, and comes after considerable investment by the manufacturer into the research and development of mobile technology and customer trends in the Middle East.
The Jaguar Land Rover mobile apps will be available as a free download from iTunes for iPhone/iPad users, and through BlackBerry App World for BlackBerry users, and is aimed at both existing and potential customers. The fully integrated mobile apps are available in three languages; English, Arabic and French with the default language determined by the language of the device.
Some of the features of the Jaguar Land Rover MENA Mobile Apps include; iCatalogue, Book a Test Drive, Directory Listings, SOS and Smart Service Request as well as a Survey function, the latest News and Promotions from across the region and Social Media connectivity. Those looking at a potential purchase can browse a selection of vehicles using the iCatalogue feature, which provides an overview of new models, nameplates and accessories. Users can retrieve details of a specific model, obtain facts and figures or configure the vehicle, select wheel and colour choice, and take a 360 view of a selected vehicle.
An added facility allows customers to book a test drive using GPS technology which automatically sends the request directly to the dealer closest to the customer. GPS is also utilised via a search option to identify and provide contact details for the nearest showrooms and service centre facilities. In case of an emergency, MENA Total Care Roadside Assistance provides iPhone and BlackBerry users an immediate SOS emergency connection to the Total Care centre in their exact location.
The Smart Service Request facility makes it easy to book a service appointment. The device provides a pre-defined request form to a preferred service location, including a friendly navigation selection, with the type of service requested and the customers preferred date and time.
Speaking about the launch of the mobile apps, Justin Weaving, Regional Sales Director for Jaguar Land Rover MENA said “After considerable investment in the research and development of this customer service tool, we are proud to launch our first free mobile apps for the region. With today’s customers looking for enhanced, technologically advanced solutions and the best in customer care, these apps will allow us to strengthen our customer relationships and improve the experience for Jaguar and Land Rover owners.”
As part of the Directory Listing, owner and car details will be aligned to the device settings and the customer has the flexibility to select which car would be sent for service if they have more than one vehicle registered. Jaguar Land Rover customer’s opinions also matter and they can provide valuable feedback about their specific sales and service experience by responding to a selection of easy to answer multiple choice questions within the Survey option of the mobile apps.
Jaguar Land Rover’s already popular social media platforms, Facebook, Twitter and YouTube leverages the mobile apps even further, allowing users to interact with brand news and dealer activity, with tailored content for their particular geographical location.