Tonight, in the quintessentially British setting of the Royal Ballet School in Richmond Park, Land Rover revealed the All-New Range Rover, the fourth generation of the world’s most capable and luxurious SUV.
The international audience, including leaders from business, film, television and sport gathered to witness a dramatic dynamic reveal and celebrate one of the world’s most iconic vehicles. Many of the guests, from Olympic medalists to royalty, were long-standing Range Rover owners and enthusiasts keen to get the first view of the All-New Range Rover in the metal.
In front of a packed house, the All-New Range Rover was unveiled in spectacular style and demonstrated its world-class capabilities by wading through a water pool that was almost a metre deep and gracefully climbing a rocky causeway before coming to a stop in front of White Lodge – a formal royal residence and home to the Royal Ballet School.
The dramatic reveal culminated in a surprise seven-song performance by long-term Range Rover driver and Dire Straits founder, Mark Knopfler. Classics including, ‘Sultans of Swing’ and ‘Money for Nothing’ rocked the grounds of Richmond Park and guests including Mike Tindall, Martin Johnson, Holly Vallance, Nick Candy, Karen Brady, Theo Paphitis, Nick Love, Kenny Logan partied the night away.
The all-new Range Rover has been developed from the ground up to provide the ultimate luxury SUV. It is the world’s first SUV to have a lightweight all-aluminium body and is 20% lighter than the outgoing model with a weight saving of 420kg.
The lighter body structure has driven a dramatic 22 per cent reduction in fuel consumption and CO2 emissions, achieving figures of 37.7mpg and 196g/km respectively.
Land Rover also used the event to announce plans for a hybrid Range Rover – the world’s first fully capable SUV. The state-of-the-art high-efficiency diesel hybrid model, which is planned for production late in 2013, will see step changes in Range Rover’s environmental credentials and will target CO2 emissions of less than 169g/km.
John Edwards, Land Rover Global Brand Director said during the evening: “The Range Rover is a British icon and the all-new model revealed this evening has set the benchmark for luxury in SUVs. It is quieter, smoother and lighter than any vehicle in its class.”
Edwards continued: “Like the Royal Ballet School, Land Rover is quintessentially British and has been setting world standards in performance and capability for many years. We wanted to launch the All-New Range Rover in the UK and White Lodge was the perfect venue.”
The All-New Range Rover is designed, engineered and manufactured in the UK and will be exported to over 170 global markets. Over £370million has been invested in the Solihull manufacturing plant to create a state-of-the art, aerospace inspired, aluminium body shop – the largest of its kind in the world.
Find more pictures of the All-New Range Rover reveal here