Tonight, in a scene reminiscent of a Hollywood movie, actor Daniel Craig revealed the all-new Range Rover Sport as part of a dramatic drive through one of the world’s most dynamic cities.
The fastest, most agile and responsive Land Rover to date was put to the test by the British actor, who was entrusted to deliver the vehicle for its first unveiling to the world.
After skilfully handling the car and driving it through closed off streets, Craig delivered the all-new Range Rover Sport to a packed crowd of guests including Michael Strahan (former American football player and TV Presenter), Yasmin Le Bon (Model), Zara Phillips MBE and Jade Jagger (Designer) at Skylight at Moynihan Station on 8th Avenue where the vehicle was officially revealed for the first time.
The dynamic and thrilling drive was filmed as part of a short film titled ‘The Delivery’. It was broadcast live by Land Rover at www.newrangeroversport.com and saw the British brand stage a global reveal live on the streets of its biggest market.
Directed by action film 2nd unit director Jonathan P B Taylor, lauded for his work on Fast & Furious, Spiderman, Captain America and more recently Die Hard, the film tells the story of a driver tasked with delivering a top secret package. Starting at the Land Rover manufacturing plant in Solihull, UK, the car is shipped under the cover of darkness in a large container over to Manhattan. It is then unveiled and driven expertly through the streets of the city, over Manhattan Bridge and through a closed off tunnel, in a bid by its driver, Daniel Craig, to get it to the launch venue on time.
Craig was attracted to working with Land Rover not only because of his love for the British brand and its vehicles – but also because both he and the brand share a link with the charity S.A.F.E., of which he is a patron. Land Rover, having previously donated a Land Rover Defender to the Kenyan NGO and UK Charity 4 years ago, is delighted to continue its support and is donating an additional vehicle to the charity later this year.
The donated Land Rover will be used by the S.A.F.E. team to assist in accessing hard-to-reach areas to educate, inspire and deliver social change. Using accessible, mobile street theatre and community programmes, S.A.F.E.’s team of local professional performers educate their communities on an array of issues, from HIV to female circumcision to safe drinking water. S.A.F.E. Founder Nick Reding attended the event in New York with Craig to talk about the charity and said: “Land Rover has generously given us a vehicle in the past, and this event is a great global platform for us to reach out and talk about our work. Land Rover are helping us get the message about what we do and why it works out to so many more people around the world than we could usually hope for.”
Speaking ahead of the official world premiere at the New York International Auto Show, Land Rover Global Brand Director John Edwards said: “The all-new Range Rover Sport is an extraordinary car and we have revealed it in an extraordinary way – live on the streets of its biggest selling market. It turned heads and it stopped traffic in one of the most dynamic cities in the world.
“The new Range Rover Sport represents a step change in engineering and technology; it is almost half a tonne lighter resulting in significant CO2 savings and it’s faster, more agile and more dynamic than ever.”
The all-new Range Rover Sport will go on sale during the third quarter of 2013. Full information including the full film ‘The Delivery’ is available to view at www.newrangeroversport.com now.
