Al Tayer Motors and Land Rover have sponsored the evening drive show of City FM and ran a four weeks comprehensive activation, allowing the winners to participate in a full day ride & drive experience in the new 2013MY LR2 and LR4 of Land Rover.
The on-ground activation took place on April 6th. The start point was The Meydan Hotel where all winners and their companions were invited for mid-day snacks and a professional briefing session.
The convoy was led by two professional drivers, followed by 12 Land Rovers driven by the winners themselves. The convoy headed to Dubai Desert Conservation with 40 minutes on-road experience, followed by two hours of off-road driving.
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