On Saturday 19th April, British Polo Day, presented by Land Rover, brings elegance, style and the best amateur traditions of polo to African soil with the inaugural British Polo Day Morocco.
Hosted by the Jnan Amar Polo Club for the benefit of the Eve Branson Foundation, under the High Patronage of His Majesty King Mohammed VI of Morocco and under the auspices of the Royal Moroccan Federation, British Polo Day Morocco will take place set against the awe-inspiring backdrop of the Atlas Mountains. Players from the British Army, the Moroccan Royal Guard, the British Commonwealth Team and the Jnan Amar Polo Club will entertain the who’s who of Moroccan society and some of the world’s most influential figures and well-known celebrities.
Travelling with Abercrombie & Kent, international guests will enjoy an exclusive four-day itinerary, taking in some of Marrakech’s most spectacular landmarks including the elegant Royal Mansour, the hip boutique Riad El Fenn, Sir Richard Branson’s Kasbah Tamadot and culminating at the historic, regal La Mamounia – the setting for British Polo Day Morocco’s closing Gala Dinner and Charity Auction.
Setting the precedent for this spectacular inaugural event, guests will enjoy an exclusive private viewing of the Royal Mansour’s new exhibition over cocktails on the evening of Thursday 17 April. Next day, guests will also explore their stunning surrounds as part of the very first Atlas Mountains Land Rover Experience. Honing their off-road driving skills, guests and two Virgin Galactic Astronauts, Rebecca Popell and Maureen Gannon will drive through the mountains to visit some of Morocco’s most remote, struggling Berber villages, supported by The Eve Branson Foundation.
As part of an ongoing commitment to philanthropy, British Polo Day Morocco is delighted to support the work of Eve Branson, Sir Richard Branson’s mother, and her Foundation that works to support education, employment and healthcare initiatives in these villages. With a Charity Auction featuring prizes such as an opportunity to play tennis with Sir Richard Branson; a US$15,000 seven-day travel experience on the edge of wildness at exclusive retreat Nihiwatu, Sumba; a week in one of 3rd Home’s luxurious properties and Virgin flights to New York, British Polo Day hopes to raise significant funds for this worthy cause.
With the polo drawn to a close, guests will spend the Sunday at the magical boutique hotel, Kasbah Tamadot. One lucky guest – the winner of the auction prize – will take to the court to challenge Sir Richard in a rather memorable game of tennis, followed by lunch for all at the hotel’s celebrated Kanoun Restaurant.
British Polo Day showcases over 30 top British luxury brands, providing a platform for British business in emerging markets. Through partnerships with leading luxury brands such as Land Rover, Hackett, Ettinger London, Justerini & Brooks and Royal Salute, British Polo Day Morocco acts as a conduit for championing quintessential British heritage and craftsmanship.
Commenting on British Polo Day Morocco, Eve Branson said: “The aim of my foundation is to create positive opportunities, working in partnership with each village, to bring about transformations both economically and socially. The British Polo Day Morocco, hosted by Jnan Amar Polo Club is not only an amazing opportunity to bring all the friends of the Eve Branson Foundation to Marrakech for a fantastic weekend, but also the perfect occasion to raise serious amounts of money for a cause that is very close to my heart.”
Amar Abdelhadi, Founder of Jnan Amar Polo Club adds: “First I would like to thank His Majesty King Mohamed VI for his generous Patronage of the event, I am also grateful to The Royal Moroccan Polo Federation for their continuous support. We are honoured to be working closely again with The Eve Branson Foundation on this prestigious charity event and to be a part of the efforts to raise much needed funds to the women and children of the Atlas mountains. We are also delighted that British Polo Day are our partners this year and pleased to be a part of the British Polo Day global series and to share this platform with some of the most iconic polo grounds in the world. We look forward to welcoming everyone to The Jnan Amar Polo Club Marrakech.”
Tom Hudson, Co-Founder of British Polo Day, said: “Great Britain has enjoyed over a thousan years of diplomatic ties with Morocco and the country has a long equestrian heritage. We are proud to be staging a British Polo Day in Marrakech to cement these ties.”
Ed Olver, CEO of British Polo Day adds: “Year on year, the British Polo Day Global Series grows and – as the only global polo network of its kind – we have hosted 27 events, in 14 countries, across five continents. British Polo Day Morocco will no doubt set a new standard and we feel deeply honoured to host such a special event under the High Patronage of His Majesty King Mohammed VI of Morocco and support the incredible work of The Eve Branson Foundation.”
British Polo Day Morocco takes place on Saturday 19th April 2014 at the Jnan Amar Polo Club, Marrakech.
The event is partnered with Land Rover, Hackett London, Justerini & Brooks, Ettinger London, Abercrombie & Kent, Charles Russell, Royal Salute, Billionaire.com, 3rd Home, Taittinger, Oxford Group Holdings, Nihiwatu, Virgin Atlantic, Royal Mansour, La Mamounia, Riad El Fenn, Kasbah Tamadot, The Grosvenor Stationary Company, The Cavalry & Guards Club, Pendragon Productions, Global Partnership Family Offices and Walpole.