Land Rover LR2 | ToyMaster Campaign

To build awareness and create buzz around the LR2, Land Rover teamed up with Virgin Megastores in Dubai with a 'Trapped in a Toy Box' Campaign. This later developed into the ToyMaster campaign where people around Dubai were asked to spot the white LR2 around town to be in with a chance of winning the car for a week. This video gives an insight into the campaign.

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