Sardar Group Iraq | All-New Range Rover launch

Luxury automotive manufacturer Land Rover and Sardar Group in Iraq are proud to unveil the highly anticipated all-new Range Rover to the region.

Lighter, stronger and with new levels of refinement, the fourth generation Range Rover reinforces its position as the world’s most refined and capable luxury SUV and was revealed at an invitation-only gala event hosted by Sardar Group and held at the main showroom in Kurdistan. Guests included members of local and international dignitaries, VIP’s and loyal Land Rover customers.

The evening commenced with an iconic Range Rover exhibit giving guests an insight into the vehicle’s evolution throughout the years. Using a hand-crafted leather display area and digital interactive panel, the presentation also portrayed the next generation all-new Range Rover’s design and luxurious features. An additional high-impact aluminium wall was used to convey the vehicle’s structure and highlight its capability and performance; giving guests the perfect opportunity to engage with the fourth generation Range Rover.

Throughout the sensorial experience, guests were able to browse the options available should they choose to create a bespoke interior for the all-new Range Rover. Also available for their review was the much acclaimed Land Rover Icon Book, a coffee table book detailing the brand’s history, milestones and accomplishments in the region.

13MY All-New Range Rover

The world’s first SUV with a revolutionary lightweight all-aluminium monocoque body structure is 39% lighter than the steel body in the outgoing model, enabling total vehicle weight savings of up to 420kg.

The lightweight aluminium platform has delivered significant enhancements in performance and agility, along with a transformation in fuel economy and CO2 emissions.

In addition to the strong and rigid lightweight body, new aluminium front and rear chassis architecture has been developed with completely re-engineered four-corner air suspension. While the luxurious ride has been retained, the vehicle’s handling and agility have been significantly improved.  The new suspension architecture delivers flatter, more confident cornering, with natural and intuitive steering feel.

The fourth generation of the unique Range Rover line, the all-new model has been developed from the ground up, capturing the innovative spirit and iconic design of the original model which changed the world of motoring when it was launched over 40 years ago.

The all-new Range Rover has a clean and elegant shape which is derived from a fresh interpretation of Range Rover design cues.  While instantly recognisable as a Range Rover, the new vehicle takes a significant step forward with a bold evolution of the model’s iconic design language.

Speaking about the arrival of the all-new Range Rover to this region, Raymond Gedeon, Regional Business Manager of Jaguar Land Rover MENAP, said, “With the Land Rover strength at its heart, the new model has been engineered from the ground up to be the most capable and refined Range Rover ever. While maintaining the essential, unique character of the vehicle that blends luxury, performance and unmatched all-terrain capability, the  new design and revolutionary lightweight construction have enabled us to transform the experience for luxury vehicle customers, with a step change in comfort, refinement and handling.”

Mr. Sardar Hussein Hasan, Chairman of Sardar Group added “The all-new Range Rover has already received an overwhelming response from customers in Iraq, with pre-orders far exceeding expectations. The Range Rover is a true icon which has attracted a loyal following, and with the introduction of the all-new Range Rover to our showrooms, we expect this to continue for many years to come.”

The all-new Range Rover is available from February 9th 2012 in Sardar Group showrooms across Iraq.


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