#LRinstasurvival | Land Rover helps you survive

Land Rover is offering to help Middle East adventurers survive in the wild through Instagram, Facebook and Twitter. If you are in the Arabian Peninsula and take on an adventure , Land Rover can help you go further. Just post your picture on the Facebook page of Land Rover MENA, tweet it or Instagram it with the hashtag #LRinstasurvival and they will photo reply with useful information and survival tips about where you’re heading.

Through its advertising campaigns, Land Rover has always been pushing its drivers to get off the beaten path and push their cars to their limits. “We’re always looking to engage our customers and push them to discover their adventurous side,” says Jean Atik, Marketing Manager at Land Rover MENA “People take photos of everything they do, especially with Instagram. So we thought it would be nice to combine the two.”

The Land Rover Instasurvival campaign will be active on Thursdays, Fridays, Saturdays and Sundays from February 14th and for a month. Send your photos using the hashtag #LRinstasurvival and mentioning your location or destination, and Land Rover will photo reply with personalized survival tips.

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