Alfardan Premier Motors Qatar | Annual “Ride & Drive Desert Event”: An Extraordinary Success

Alfardan Premier Motors Co., the exclusive importer of Land Rover in Qatar, organized its exquisite annual “Land Rover Ride & Drive Desert Event”. The event hosted an array of exciting activities for customers, prospects, friends and families. An option to buy narrative essays is easily accessed (even without the registration) at

The participants had the exhilarating opportunity to experience first-hand Land Rover’s distinctive high performance of its 4×4 heritage in Qatar and the region with its effectiveness on all terrain in general and particularly sand dunes.

On this occasion, Mr. Hussein Adra, Marketing and CRM Manager of Alfardan Premier Motors, said: “We organize this event every year in order to ensure our customers’ satisfaction by engaging them in a full day of exciting events. This year’s “Land Rover Ride & Drive Desert Event” was a great success, and our aim behind this is to thank our customers and fans for their strong loyalty to their top-performing Land Rovers as much as it is a time for us all to go out and enjoy some outdoor activities under Qatar’s glistening sun.”

The trip kicked-off with a short introductory course for the participants on how to navigate safely through the breathtaking deserts and seaside shores of Qatar. The guests then went on a desert ride through Qatar’s astonishing sand dunes during which they were guided across the sandy terrain.

Participants got the chance to experience a full day of enthralling events organized for children and families at a campsite in Khor Al Udaid including a delicious barbeque for all the guests.


  1. On May 15, 2013 at 9:11 pm Thomas E BELL wrote:

    Excellent event. Why not have one in Dubai – Abu Dhabi


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