The Land Rover LR4 Escape Key
To promote and instill the classic adventurous spirit of Land Rover in the next generation of prospective owners, and encourage them to discover life beyond their office cubicles, Y&R Dubai decided to surprise them with the Land Rover LR4 Escape Key.
Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day.
The Land Rover LR4 Escape Key is a small object that lets them personalize their keyboard in a special way. Now, when they’re at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday, and consider test driving the Land Rover LR4, keeping Land Rover the top-of-mind 4x4 vehicle.